Showing posts with label euro. Show all posts
Showing posts with label euro. Show all posts

Fictional Bridges on Euro Banknotes Become Real

In 2002, the European Central Bank introduced seven new bank notes to the union. Each note featured an artwork of a bridge on the back. According to ECB, the bridges were meant to illustrate the tight collaboration and communication between Europe and the rest of the world in general, but more importantly, amongst the European countries in particular. However, none of these seven bridges actually existed.

The decision to put fictional bridges on the bank notes was taken when it was realized that it was impossible to feature architectural landmarks from each of the 12 European Union member nations when there were only seven bank notes. Worried that excluding any member would leave them offended, the European Monetary Institute decided to feature imaginary bridges instead, that represents different styles and age of Europe.

bridges-of-spijkenisse-5

Photo credit: Klaas Boonstra
Tolerant Ad for the Euro 2016 by McDonald’s

Tolerant Ad for the Euro 2016 by McDonald’s

The famous American brand McDonald’s launched a new ad as part of their campaign for the Euro 2016, which was carried out by BETC. Supporters of the several teams appear with scarves that are divided in two parts: France and Poland, Croatia and Spain or Sweden and Italy, for example. A good marketing operation combined to a message of respect that seems more topical than ever.